Links to Market Research Interests
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Eurostat |
Eurostat is the official statistical service
of the European Union. Here you can find statistical data
about EU, but if you care just to have a quick idea about
what's going on Europe, check the "100 basic indicators
from Eurostat Yearbook 2001".
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European
Society for Opinion and Marketing Research (ESOMAR) |
One of the most distinct International
Research Organizations. Although there is the word "European"
in its title, ESOMAR's activities are all over the globe.
Esomar's headquarters are in Netherlands. If you are interested
in opinion and market research, and you have the opportunity
to attend one of ESOMAR's international conferences, don't
miss the chance.
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American
Marketing Association (AMA) |
To be honest I preferred this site as
it was before, because just a few months ago it turned into
"Marketing Power", with a new interface. It's
too marketing oriented for my tastes but full of information
and easy to navigate.
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Qualitative
Research Consultants Association (QRCA) |
If you're searching about qualitative
marketing research, this is your place. Complicated and
difficult job to do but interesting some times. Check out
this site to learn more about qualitative marketing research
methods.
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World
Opinion |
Great site if you want to catch up with
what is going on on the global research market. Useful also
when seeking a job and very good in presentations of all
new marketing research features (CAVI? What's this guys?)
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